RESEARCH: Cross Media and Synergy Task

A lot of artists use synergy to create a brand amongst their different media products. This can be down through the graphics and the colour palette used. This is so the audience can draw a connection between the artist and their product so they can recognise it easily or potentially create a bigger fanbase.

Here is a picture of Taylor Swift's album 'Red'. In the picture, you can see that the main feature is her red lips. This stems from the name of the album. Everything else seems to into the background as it relatively plain and natural. There is a sort of filter used to make it look slightly more vintage-y and to make the red lips pop out more.

In her song '22' which is featured on her album 'Red', she has the same hair and make up style that she has on the album cover. Again its the red lips that helps you make the connection between the album and the song.