Target audience...
We have decided that our main target audience is 16-23 year old females.
We feel that the genre of our song will generally appeal to this category. The lyrics to the song are based on love and heartbreak, it is common for females within this age category to relate to these lyrics. I feel this is the most likely category to turn to this song when in a similar situation to the one being described by Nina Nesbitt. Another reason is the actual beat of the song, is it catchy and quite fast paced, which a younger audience would enjoy. Our chosen audience may also look up to our artist as a role model.
I do not think the male gaze applies strongly to our music video, however some aspects of our make up and costume (red lipstick,dress) may appeal to a male audience. I wouldn't go as far as to say our core audience is males.
I have created a typical questionnaire for a member of our target audience:
• Why they like pop music: Catchy beat, relating to the lyrics, make up and fashion ideas from the music video
We have decided that our main target audience is 16-23 year old females.
We feel that the genre of our song will generally appeal to this category. The lyrics to the song are based on love and heartbreak, it is common for females within this age category to relate to these lyrics. I feel this is the most likely category to turn to this song when in a similar situation to the one being described by Nina Nesbitt. Another reason is the actual beat of the song, is it catchy and quite fast paced, which a younger audience would enjoy. Our chosen audience may also look up to our artist as a role model.
I do not think the male gaze applies strongly to our music video, however some aspects of our make up and costume (red lipstick,dress) may appeal to a male audience. I wouldn't go as far as to say our core audience is males.
I have created a typical questionnaire for a member of our target audience:
• Name: Emma Hall
• Age: 18
• Where do you live: Reading
• Gender: Female
• Ethnicity: White, British
• Hobbies: Reading fashion magazines, listening to music, socialising
• Usual mode of transport: bus or train
• What gadgets they use: iPhone, iPod, laptop
• Favourite shops: Forever 21, River Island, Urban Outfitters, Topshop
• Favourite holiday destination: Greece
• Why they like pop music: Catchy beat, relating to the lyrics, make up and fashion ideas from the music video
An example of what a member of our audience may look like:
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