Makeup Look 1: I think that this look would suit our artist as the theme of the music video will be very feminine - here a very light pastel beige colour is used on her lips, and her eyes aren't that dark either. This creates a sense of innocence and highlights her natural beauty.
Make up look 2: Here Taylor Swift is wearing a bright red lipstick, eyeliner and has contoured her cheeks. I think this bold makeup look would really suit our artist, as the song lyrics are about love and red could be symbolic of that. It may also attract the male gaze and widen our target audience.It also has a vintage feel to it which also compliments to our artist's profile.
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