Theory: traditional narrative conventions applied to most media texts such as films, do not apply to music videos in the pop genre.
The reasons for this are because
- The video is built around the song - Songs often repeat the same beats/lyrics, they do not have a beginning, middle & end. Therefore they cannot tell a straight structured narrative story.
- The artist plays both narrator & character - Making it difficult to fully create a conventional on-screen story with specific characters playing particular parts.
- Singer often makes direct eye contact with the camera - in order to enhance performance by involving the viewer & giving them a direct performance. Whereas looking into the camera is a strong rule that is rarely ever broken in more conventional texts such as TV, which show a literal telling of a story/events.
No comments:
Post a Comment