Wednesday, 2 October 2013

Research-What is the function of a music video?

What is the function of a music video?


Music videos have changed the way in which music is presented. Having a video with a song creates visual entertainment for the audience, and can present the song through performance as well as sound. Music videos can help make a song more memorable, the video may in fact stand out to the viewer more than the song itself. Videos can highlight the talents of an artist, which will help create a larger fan base, promoting the artist further. Video and audio being used together can provide the audience with a clearer understanding of the meaning of the song, music video can often tell a story. Overall, music videos play a big part in an artists success, as they can appeal to a wider audience, who are then more likely to want to see the artist/s live (gigs,concerts) and also buy their album!

Michael Jackson- Thriller

This is a fantastic example of the success a music video can bring.

- A dance to go with the song makes it  a memorable and fun product.

-Narrative at the beginning keeps the viewer interested, it tells a story to match the song.

- This music video was played four times an hour on MTV during it's early release. It had a phenomenal amount of fans.

-The single/album name is featured on the costume in the video, which promotes them.

 

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