PLANNING: Target Audience

Our target audience for Eva Ellis are 16-23 year old females. Here is a profile for  our average audience member:

• Name: Sophie Jones

• Age: 17

• Where does she live: London

• Gender: Female

• Ethnicity: White

• Hobbies: Hanging around with friends, shopping, playing guitar, reading

• What mode of transport they use often: public transport - buses, trains etc. 

• What gadgets they use: phone, iPod, laptop

• Where they buy their clothes: Forever 21, Newlook, H&M, Topshop, Asos

• Where they want to go on holiday: Tunisia

• Why they like pop music: lyrics and beats are catchy, can relate to the lyrics, most are upbeat

The psychographic profile of our audience member is:

Mainstreamers: have a need for security; plan for the future; likes brands; doesn't want to stand out from the crowd - they want to go with the flow; makes up 40% of the population (largest grouping).