Friday 27 September 2013

RESEARCH: Branding of the Artist


Artist: Jessie J

Album: Alive


Key features highlighted: Black and white colour scheme, statement earrings, black font, minimalistic
Contrast between front and back - day/night

Single Teaser Trailer: 



Key features highlighted: Black and white theme, earrings, switches between black and white background, same font as track listing.

Music Video Single:



Key features highlighted: Black and white colours, earrings, black costume, font is the same as the track listing on the back of the album, minimalistic: only her in a studio

What features can be seen across all of these media products to create a brand identity?

  • same colour palette 
  • font
  • similar costumes - earrings, clothes



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