Tuesday 24 September 2013

[Research] Laura Mulvey's Theory




‘In a world ordered by sexual imbalance, pleasure in looking has been split between active/male and passive/female. The determining male gaze projects its fantasy onto the female figure which is styled accordingly.’

·         In my opinion this quote is specific to music genres such as pop, rap, hip hop and R&B as women are often portrayed in a negative way 
·         In many of those videos particular body parts are dismembered (ie close ups are used to draw attention)
·         However, even in those genres there are artists that challenge these ideas such as Missy Elliot and Adele

A perfect example of this is Robin Thicke’s song Blurred Lines: 





A strong sexual imbalance is shown in this music video and the contrast is very obvious – while the artists are wearing black and are fully clothed, the girls in the video are styled in a way which makes them seem promiscuous and are wearing white. This is an example of binary oppositions as the two ideas are juxtaposed against each other. 





A more subtle example of this is Come and Get it by Selena Gomez:



Even though this music video isn’t as explicit as Blurred Lines, it can still be argued that Selena Gomez is styled in a way which presents her as a stereotypical female figure that is made attractive for the male gaze. Despite the presence of a male figure in the video too, the focus is still on her as his face isn’t shown at all.
 

 

No comments:

Post a Comment