Group 25: Katy B – Disappear
The audience for this video is females. This is because
other females may be able to relate to the lyrics of the song as it may be a
situation which is common amongst them. The genre of this song would be Dubstep/R&B.
You know this straight away from the tone and beat of the song.
The narrative of the video is disjuncture as all you see is
the main character performing the song. There are elements of amplification
with the pad locks on the gate and when she seems to disappear. You can see a
clear structure of verse, chorus, verse etc. as the locations have changed as
well as the outfits. They used a lot of base tracks which they cut from to add
to the structure.
There were elements of slow motion to fit to the beat as
well as quicker cuts when the music was a bit more up tempo. This is to make
the video flow with the song.
The video challenges Laura Mulvey’s perception on representation.
This is because nothing is being greatly emphasised and she is wearing what is
seen to be typically normal for teens. However there are a few tilted pans of
her outfits during the video which could suggest that they want to catch the
attention of a male audience.
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