Ancillary planning- advertisement ideas

I have changed some ideas for my advertisement since my previous pitch. I have decided to use a shot of Eli/Eva outside holding her guitar. I chose this image as the guitar has been consistent throughout the process and was seen in the music video. I also like this image as the prop creates a barrier between the image and the text which looks neat and is clear for the audience to read. I am going to add a filter to the advert to maintain consistency with the music video.